stockx women's

On the second day of Moderated by FN senior outdoor and athletic editor Peter Verry, today’s “The New Consumer” discussion featured Jaime Kingston, commercial lead at Klarna; Damien Leigh, senior VP of global direct to consumer at New Balance; and Tom Woodger, VP of cultural marketing at StockX.

The sneaker market has seen exciting growth during 2020, resisting the slump in sales that has hit other retail categories during the pandemic. StockX Founded in 2015, StockX is an online marketplace for buying and selling sneakers, streetwear, watches, and designer handbags. “Our biggest market is the US, but our markets outside of the US are growing faster,” says Scott Cutler, CEO of StockX, adding that the growth was helped by the launch of Italian, German and French adaptations of the website and the opening of authenticating centres in Europe.Gen Z was the driving force behind StockX’s success: the company says that 60 per cent of Gen Z males report using the platform. Everything is Copy. “We’re helping shoppers not only find the perfect item they’re looking for, but we’re also helping them afford it by splitting their purchases up [into instalments], and then working with them in the post-purchase experience.”While technology has been a critical component in helping these companies interact with their customers, the speakers attributed their success more to honing in on brand mission than on concrete digital tools. Artist merchandise, which is particularly popular with young people born between 1997 to 2012, was among the fastest-growing segments on StockX. Counter to what other businesses have looked at, we’ve looked at how can we add physical retail to complement our online-only experience.”Meanwhile, StockX has leaned into the growing preference for personalization, promoting popular items in specific segments and ensuring all messaging is tailored to that customer.For New Balance, building a positive experience is tied to continuous innovation and improvement. While the company’s pre-COVID, brick-and-mortar presence has so far been limited to its “seller Drop-Off” locations, StockX is also exploring the idea of opening physical concept locations where customers can try on iconic styles, to ensure the right fit for high-ticket items.“It’s about continuing to have the foundation of authentication on our platform, communicating that through our messaging and then using other experiential opportunities to instill that we’re a safe place to buy sneakers, even if you’ve never had your foot in that specific one,” said Woodger.Klarna’s Jaime Kingston had a positive message for the athletic community, pointing out that sneaker sales saw consistent growth of 37% from mid-April to the end of June, on the Klarna app.
In terms of shopper demographics, StockX said the sales of women’s sneakers have outpaced the rest of the market by 70% over the last 12 months, and the … Is this sneaker app worth using?

Woodger described this as the “lynchpin of our existence,” highlighting the importance of conveying these efforts to customers. Edited data indicates that new women’s streetwear drops increased by 38 per cent in the year to July 2019, but exclusive releases are often not available in women's sizes. “They have this innate need to have these products that make them feel good. The reason I didn't is because I read horror stories of €150 additional taxes and all that stuff. (GMV refers to the total value of third-party sellers’ transactions on a platform.)

WOMEN’S ATHLETIC SNEAKERS. For StockX, the market for women's sneakers has never been bigger. The site now plans to use digital activations and gamified experiences to build on the hype that the brands already generate around their products.

StockX’s report further highlights the streetwear opportunity with Gen Z women.Sales of women’s exclusive sneakers on the platform outpaced the overall market by 80 per cent.

Your upper limit just got higher with adidas sneakers.
However, for customers who are apprehensive, the platform’s requirement that users pay only 25% upfront means that the refund process is less of a financial hit; future payments are paused as soon as a payment is initiated within the app.“We are almost more of a shopping assistant than a payment provider,” said Kingston.

But the resale platform found that this period has more critically helped build its relationships with brands, establishing StockX as a go-to-market partner rather than exclusively a second destination for product. The conversation and broader summit were sponsored by Klarna and held in partnership with FFANY, FDRA and Two Ten.“This time has taught us the importance of a solid experience for our customer,” said Woodger. Sales of women’s sneakers are also on the rise at StockX. StockX launched its new direct-to-consumer product release method today, DropX, and has teamed up with beloved Colombian musician J Balvin for an exclusive Funko Pop! #STOCKX #Yeezy #Adidas Stock X!

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