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The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view. Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.” Select SAVE. If so check out our other blog on how to become a social media influencer. 10% to 14% ad min fee for government grants (to be determined based on size and requirements of grant), Model C Sponsorship (more info can be found, 6.5% admin fee for projects with budgets under $500,000, 5% admin fee for projects with budgets between $500,000 & $1M. (typical retail is 25% to 35%), Customer acquisition cost = $666.67 per customer, Cross promotion with other sponsored properties. The percentage will increase as the engagement level increases. In our example organisation (a professional association that offers memberships), the counts are: The total audience size is the number of unique people the sponsor can market to and generate potential leads from. At the moment, the average CPM (Cost per Mille) for the views coming from the United States of America is between 6 and 8 dollars. Once again, talk to the sponsor about their conversion rate. Are you interested in becoming a social media influencer? However, this price may not accurately reflect the activation effort required. Sponsorship Model A (more info about each model can be found, 8% admin fee for projects with budgets under $500,000. It’s based on the concept that our primary aim is to help generate leads for the sponsor from our audience, with a percentage of these leads converting into customers. We’ve conducted thorough research on influencer rates and done some YouTube sponsorship analysis. Join thousands of digital marketers and get our email newsletter and updates delivered directly to your inbox! Well, simple, you HAVE TO know-your-numbers. The 15 page sponsorship proposal worksheet (Word doc format) contains 10 steps to create and deliver a winning sponsorship proposal. To get YouTube channel sponsorship, you need to have a great portfolio of work already uploaded. This is a standard metric that most people use in the YouTube world. Passive Followers – these people know about us and may follow us on social media but they don’t yet actively participate in any offline or online activities. If you are a business owner looking to start an influencer marketing campaign or an influencer marketing strategy, there are many affordable options out there. An Established Brand Persona. You need 10,000 subscribers on YouTube or 10,000 followers on Instagram to be eligible. We try to keep our administration fee as low as possible so more of the funds you raise can be used to further your charitable efforts. If you can’t get this information directly there are a number of benchmarks you can refer to. If you already have at least $10,000 in funding, we will waive the minimum monthly admin fees. The sponsor is expecting a return on their investment equal to or better than alternative channels, Covering your costs is not the motivation – providing value and a return on investment for the sponsor is, You have qualified the target sponsor and they are an excellent fit with your audience, The sponsor is expecting a customised sponsorship proposal tailored to their marketing needs, Unique return visitors to your website in a 12 month period (you can get this figure from Google Analytics), Subscribers (email, podcast, publications etc. This article details a sponsorship pricing model I’ve developed over time that meets all 3 criteria and is easy to implement once you know how. The length and type of advert will also determine the final price. We only deliver real Human Youtube Views. Profit margin on sales is 40%. The spreadsheet has 5 tabs (located at the bottom left corner of the spreadsheet), 1 tab for each step in the calculation process. The idea is for you to move from tab to tab in the spreadsheet as you move onto the next step in this article. If you're a micro-influencer, we definitely still want to hear from you! The single most important thing sponsors look for … Brands are partnering with influencers to spread brand awareness, gain larger followings and increase total revenue. Now that we have our total audience size figured out we want to understand how much profit the sponsor could make from a lead we provide and how much it costs to convert that lead into a sale.
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